Color

#989da4

#989da4
hex#989da4
rgbrgb(152, 157, 164)
hslhsl(215, 6%, 62%)
oklchoklch(0.694 0.012 256.7)
Closest name: Dusky Mood (#979ba8)Relative luminance 0.3347

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a49f98

#98a3a4 · #9998a4

#a4989d · #9da498

Split-complementary

Open in tool →

#a49998 · #a3a498

#a498a3 · #a49f98 · #98a499

Contrast

#989da4 as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #71777f as the text (4.52:1)
  • AAA: use #54585f as the text (7.15:1)
  • AA: or shift the background to #333333 (4.63:1)
  • AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black
7.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989da4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#989da4 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989da4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989da4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989da4-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md