Color

#989add

#989add
hex#989add
rgbrgb(152, 154, 221)
hslhsl(238, 50%, 73%)
oklchoklch(0.71 0.097 282.3)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3501

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddda98

#98bcdd · #b898dd

#dd989a · #9add98

Split-complementary

Open in tool →

#ddb898 · #bcdd98

#dd98bc · #ddda98 · #98ddb8

Contrast

#989add as textRatioAAAA largeAAAFix
Aaon white
2.62:1failfailfail
  • AA: use #6669cc as the text (4.71:1)
  • AAA: use #4448c1 as the text (7.14:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.02:1)
Aaon black
8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989add as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#989add reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989add
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989add and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989add-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md