Color

#98909d

#98909d
hex#98909d
rgbrgb(152, 144, 157)
hslhsl(277, 6%, 59%)
oklchoklch(0.664 0.021 312.7)
Closest name: Dark Ages (#9698a3)Relative luminance 0.2906

Colors that go with #98909d

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98909d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#959d90

#92909d · #9d909b

#9d9890 · #909d98

Split-complementary

Open in tool →

#9b9d90 · #909d92

#9d9290 · #959d90 · #909b9d

Contrast

#98909d as textRatioAAAA largeAAAFix
Aaon white
3.08:1failpassfail
  • AA: use #7c7382 as the text (4.53:1)
  • AAA: use #5d5661 as the text (7.07:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.81:1passpassfail
  • AAA: use #9a939f as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98909d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98909d reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98909d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98909d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98909d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md