Color

#987694

#987694
hex#987694
rgbrgb(152, 118, 148)
hslhsl(307, 14%, 53%)
oklchoklch(0.609 0.06 330.3)
Closest name: Amorous (#967d96)Relative luminance 0.2177

Colors that go with #987694

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76987a

#8b7698 · #987683

#949876 · #769498

Split-complementary

Open in tool →

#839876 · #76988b

#988b76 · #76987a · #768398

Contrast

#987694 as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #8e6b8a as the text (4.55:1)
  • AAA: use #694f66 as the text (7.21:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.35:1passpassfail
  • AAA: use #a98ea6 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #987694 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#987694 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #987694
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #987694 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/987694-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md