Color

#98717e

#98717e
hex#98717e
rgbrgb(152, 113, 126)
hslhsl(340, 16%, 52%)
oklchoklch(0.591 0.052 357)
Closest name: Amorous (#967d96)Relative luminance 0.1999

Colors that go with #98717e

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71988b

#987192 · #987871

#7e9871 · #717e98

Split-complementary

Open in tool →

#719878 · #719298

#929871 · #71988b · #787198

Contrast

#98717e as textRatioAAAA largeAAAFix
Aaon white
4.2:1failpassfail
  • AA: use #946b79 as the text (4.53:1)
  • AAA: use #6d4f59 as the text (7.21:1)
  • AA: or shift the background to #0f0f0f (4.56:1)
Aaon black
5:1passpassfail
  • AAA: use #ae8f99 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98717e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98717e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98717e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98717e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98717e-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md