Color

#98677f

#98677f
hex#98677f
rgbrgb(152, 103, 127)
hslhsl(331, 19%, 50%)
oklchoklch(0.573 0.071 348.7)
Closest name: Drama Queen (#a37298)Relative luminance 0.1791

Colors that go with #98677f

Champagne, Charcoal and Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98677f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#679880

#986797 · #986867

#7f9867 · #677f98

Split-complementary

Open in tool →

#679868 · #679798

#979867 · #679880 · #686798

Contrast

#98677f as textRatioAAAA largeAAAFix
Aaon white
4.58:1passpassfail
  • AAA: use #734e60 as the text (7.03:1)
Aaon black
4.58:1passpassfail
  • AAA: use #b18c9d as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98677f as the background.

Brands using this color

Fonts for this mood

#98677f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98677f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98677f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98677f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md