Color

#98108d

#98108d
hex#98108d
rgbrgb(152, 16, 141)
hslhsl(305, 81%, 33%)
oklchoklch(0.475 0.205 332.3)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0897

Colors that go with #98108d

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10981b

#601098 · #981049

#8d9810 · #108d98

Split-complementary

Open in tool →

#499810 · #109860

#986010 · #10981b · #104998

Contrast

#98108d as textRatioAAAA largeAAAFix
Aaon white
7.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #d016c0 as the text (4.56:1)
  • AAA: use #ee59e1 as the text (7.15:1)
  • AA: or shift the background to #c9c9c9 (4.54:1)
  • AAA: or shift the background to #f7f7f7 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98108d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98108d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98108d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98108d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98108d-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md