Color

#98017c

#98017c
hex#98017c
rgbrgb(152, 1, 124)
hslhsl(311, 99%, 30%)
oklchoklch(0.461 0.201 338.9)
Closest name: Haunted Purple (#991177)Relative luminance 0.0815

Colors that go with #98017c

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01981d

#680198 · #980131

#7c9801 · #017c98

Split-complementary

Open in tool →

#319801 · #019868

#986801 · #01981d · #013198

Contrast

#98017c as textRatioAAAA largeAAAFix
Aaon white
7.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #da01b2 as the text (4.63:1)
  • AAA: use #fe43dc as the text (7.05:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98017c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98017c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98017c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98017c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98017c-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md