Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Color
#97ad71rgb(151, 173, 113)hsl(82, 27%, 56%)oklch(0.716 0.086 124.9)Charcoal, Lilac and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the body-text near-black for #97ad71: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Lilac sits directly opposite #97ad71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
5 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #97ad71, as the supporting colour.
Burlywood is paired with #97ad71 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
6 real palettes, including Forest Floor and Darkroom put Champagne beside #97ad71, as that palette's text colour.
Designers have shipped Copper with #97ad71: 5 real palettes, including Riverbed and Bakery, as the accent.
Dark Olive Green shows up next to #97ad71 in 5 real palettes, including Forest Floor and Olive Grove, as the supporting colour.
Designers have shipped Dodger Blue with #97ad71: 5 real palettes, including Liquid Death's brand system and Unity's brand system, as the supporting colour.
| #97ad71 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.46:1 | fail | fail | fail | |
Aaon black | 8.53:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97ad71 as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97ad71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97ad71-b0bea2-4e5fdf-222d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md