Color
#97ad34
#97ad34rgb(151, 173, 52)hsl(71, 54%, 44%)oklch(0.708 0.145 119.2)Colors that go with #97ad34
Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97ad34: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #97ad34 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Minecraft's brand system and Lexus's brand system put Blue beside #97ad34, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #97ad34, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #97ad34 in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #97ad34: 4 real palettes, including Liquid Death's brand system and Spline's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #97ad34 in 6 real palettes, including Brilliant's brand system and Chevrolet's brand system, as the accent.
Saddle Brown #8b4513
shippedDesigners have shipped Saddle Brown with #97ad34: 4 real palettes, including Homestead and Darkroom, as the lead colour.
Real palettes that use #97ad34
Tints & shades
Harmonies
Contrast
| #97ad34 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.52:1 | fail | fail | fail | |
Aaon black | 8.34:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97ad34 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97ad34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97ad34-b6bea2-4e7adf-252d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md