Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#97a5bfrgb(151, 165, 191)hsl(219, 24%, 67%)oklch(0.72 0.041 262.9)Charcoal, Sand and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black for #97a5bf: softer than #000 and cool enough to feel like part of the same palette.
Sand sits directly opposite #97a5bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #97a5bf, as the accent.
Burlywood is paired with #97a5bf in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Designers have shipped Copper with #97a5bf: 7 real palettes, including Dusk and Riverbed, as the accent.
Dark Orange shows up next to #97a5bf in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour.
Designers have shipped Deep Sky Blue with #97a5bf: 4 real palettes, including Calm's brand system and Max's brand system, as the lead colour.
Designers have shipped Dodger Blue with #97a5bf: 4 real palettes, including Studio Grey and Patreon's brand system, as the accent.
| #97a5bf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.49:1 | fail | fail | fail | |
Aaon black | 8.45:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97a5bf as the background.
Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97a5bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97a5bf-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md