Color

#97a34d

#97a34d
hex#97a34d
rgbrgb(151, 163, 77)
hslhsl(68, 36%, 47%)
oklchoklch(0.687 0.112 116)
Closest name: Buckingham Gardens (#89a068)Relative luminance 0.3331

Colors that go with #97a34d

Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97a34d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#584da3

#a3834d · #6ca34d

#4d97a3 · #a34d97

Split-complementary

Open in tool →

#4d6ca3 · #834da3

#4da383 · #584da3 · #a34d6c

Contrast

#97a34d as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #717939 as the text (4.67:1)
  • AAA: use #545a2a as the text (7.31:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.09:1)
Aaon black
7.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97a34d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #97a34d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97a34d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97a34d-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md