Color

#97998a

#97998a
hex#97998a
rgbrgb(151, 153, 138)
hslhsl(68, 7%, 57%)
oklchoklch(0.677 0.022 113.1)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.312

Colors that go with #97998a

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97998a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c8a99

#99938a · #8f998a

#8a9799 · #998a97

Split-complementary

Open in tool →

#8a8f99 · #938a99

#8a9993 · #8c8a99 · #998a8f

Contrast

#97998a as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #767868 as the text (4.51:1)
  • AAA: use #585a4e as the text (7.03:1)
  • AA: or shift the background to #303030 (4.55:1)
  • AAA: or shift the background to #050505 (7.03:1)
Aaon black
7.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97998a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97998a reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97998a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97998a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97998a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md