Color

#9796b0

#9796b0
hex#9796b0
rgbrgb(151, 150, 176)
hslhsl(242, 14%, 64%)
oklchoklch(0.683 0.038 287.1)
Closest name: Machinery (#9999aa)Relative luminance 0.3153

Colors that go with #9796b0

Charcoal, Dark Goldenrod and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9796b0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afb096

#96a2b0 · #a496b0

#b09796 · #96b097

Split-complementary

Open in tool →

#b0a496 · #a2b096

#b096a2 · #afb096 · #96b0a4

Contrast

#9796b0 as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #757396 as the text (4.52:1)
  • AAA: use #565671 as the text (7.08:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.09:1)
Aaon black
7.31:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9796b0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #9796b0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9796b0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9796b0-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md