Color

#978fbd

#978fbd
hex#978fbd
rgbrgb(151, 143, 189)
hslhsl(250, 26%, 65%)
oklchoklch(0.673 0.068 292.5)
Closest name: Wizard’s Brew (#a090b8)Relative luminance 0.299

Colors that go with #978fbd

Charcoal, Dark Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978fbd

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5bd8f

#8f9ebd · #ad8fbd

#bd968f · #8fbd96

Split-complementary

Open in tool →

#bdad8f · #9ebd8f

#bd8f9e · #b5bd8f · #8fbdad

Contrast

#978fbd as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #786eaa as the text (4.56:1)
  • AAA: use #5b518a as the text (7.03:1)
  • AA: or shift the background to #2e2e2e (4.51:1)
Aaon black
6.98:1passpassfail
  • AAA: use #9992bf as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #978fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978fbd-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md