Color

#978a99

#978a99
hex#978a99
rgbrgb(151, 138, 153)
hslhsl(292, 7%, 57%)
oklchoklch(0.65 0.027 321.7)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2706

Colors that go with #978a99

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978a99

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c998a

#8f8a99 · #998a93

#99978a · #8a9997

Split-complementary

Open in tool →

#93998a · #8a998f

#998f8a · #8c998a · #8a9399

Contrast

#978a99 as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #7e6f80 as the text (4.7:1)
  • AAA: use #615562 as the text (7.04:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #9e92a0 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978a99 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978a99 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978a99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978a99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978a99-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md