Color

#97694e

#97694e
hex#97694e
rgbrgb(151, 105, 78)
hslhsl(22, 32%, 45%)
oklchoklch(0.562 0.071 51.2)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1723

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e7d97

#974e58 · #978e4e

#4e9769 · #694e97

Split-complementary

Open in tool →

#4e978e · #4e5897

#58974e · #4e7d97 · #8e4e97

Contrast

#97694e as textRatioAAAA largeAAAFix
Aaon white
4.72:1passpassfail
  • AAA: use #724f3b as the text (7.25:1)
Aaon black
4.45:1failpassfail
  • AA: use #9b6b50 as the text (4.61:1)
  • AAA: use #b88e75 as the text (7.16:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97694e as the background.

Brands using this color

Fonts for this mood

#97694e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97694e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97694e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97694e-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md