Color

#97681c

#97681c
hex#97681c
rgbrgb(151, 104, 28)
hslhsl(37, 69%, 35%)
oklchoklch(0.554 0.106 74.2)
Closest name: Aged Antics (#886b2e)Relative luminance 0.1656

Colors that go with #97681c

Royal Blue, Champagne and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97681c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c4b97

#972a1c · #88971c

#1c9768 · #681c97

Split-complementary

Open in tool →

#1c8897 · #2a1c97

#1c972a · #1c4b97 · #971c88

Contrast

#97681c as textRatioAAAA largeAAAFix
Aaon white
4.87:1passpassfail
  • AAA: use #745015 as the text (7.24:1)
Aaon black
4.31:1failpassfail
  • AA: use #9b6b1c as the text (4.51:1)
  • AAA: use #cb8b25 as the text (7.26:1)
  • AA: or shift the background to #f7f7f7 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97681c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97681c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97681c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97681c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97681c-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md