Color

#975ba4

#975ba4
hex#975ba4
rgbrgb(151, 91, 164)
hslhsl(289, 29%, 50%)
oklchoklch(0.566 0.127 320.3)
Closest name: Lusty Lavender (#8d5eb7)Relative luminance 0.1674

Colors that go with #975ba4

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68a45b

#725ba4 · #a45b8d

#a4975b · #5ba497

Split-complementary

Open in tool →

#8da45b · #5ba472

#a4725b · #68a45b · #5b8da4

Contrast

#975ba4 as textRatioAAAA largeAAAFix
Aaon white
4.83:1passpassfail
  • AAA: use #764780 as the text (7.04:1)
Aaon black
4.35:1failpassfail
  • AA: use #995ea6 as the text (4.51:1)
  • AAA: use #b489be as the text (7.26:1)
  • AA: or shift the background to #f7f7f7 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #975ba4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #975ba4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #975ba4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/975ba4-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md