Color

#974e76

#974e76
hex#974e76
rgbrgb(151, 78, 118)
hslhsl(327, 32%, 45%)
oklchoklch(0.525 0.109 347.5)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1334

Colors that go with #974e76

Champagne, Sage Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e976f

#944e97 · #974e52

#76974e · #4e7697

Split-complementary

Open in tool →

#52974e · #4e9794

#97944e · #4e976f · #4e5297

Contrast

#974e76 as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
  • AAA: use #834467 as the text (7.03:1)
Aaon black
3.67:1failpassfail
  • AA: use #aa5a86 as the text (4.52:1)
  • AAA: use #c186a6 as the text (7.23:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974e76 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974e76 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974e76
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974e76 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974e76-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md