Color

#974974

#974974
hex#974974
rgbrgb(151, 73, 116)
hslhsl(327, 35%, 44%)
oklchoklch(0.517 0.117 347.7)
Closest name: Grape Kiss (#82476f)Relative luminance 0.1261

Colors that go with #974974

Sage Green, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49976c

#944997 · #97494d

#749749 · #497497

Split-complementary

Open in tool →

#4d9749 · #499794

#979449 · #49976c · #494d97

Contrast

#974974 as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #864167 as the text (7.08:1)
Aaon black
3.52:1failpassfail
  • AA: use #af5a89 as the text (4.65:1)
  • AAA: use #c383a6 as the text (7.12:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974974 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974974-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md