Color

#974973

#974973
hex#974973
rgbrgb(151, 73, 115)
hslhsl(328, 35%, 44%)
oklchoklch(0.516 0.116 348.4)
Closest name: Grape Kiss (#82476f)Relative luminance 0.1258

Colors that go with #974973

Sage Green, Taupe and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49976e

#954997 · #97494c

#739749 · #497397

Split-complementary

Open in tool →

#4c9749 · #499795

#979549 · #49976e · #494c97

Contrast

#974973 as textRatioAAAA largeAAAFix
Aaon white
5.97:1passpassfail
  • AAA: use #864166 as the text (7.09:1)
Aaon black
3.52:1failpassfail
  • AA: use #af5a87 as the text (4.64:1)
  • AAA: use #c383a5 as the text (7.11:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974973 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974973 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974973
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974973-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md