Color
#97177f
#97177frgb(151, 23, 127)hsl(311, 74%, 34%)oklch(0.469 0.19 337.6)Colors that go with #97177f
Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #97177f: 4 real palettes, including Peacock and Slack's brand system, as the supporting colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #97177f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97177f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Teal #008080
split-complementTeal is a split-complement of #97177f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Drab #6b8e23
split-complementOlive Drab is a split-complement of #97177f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
analogousshippedCrimson is #97177f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
shippedRoyal Blue is paired with #97177f in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour.
Olive Green #808000
triadicOlive Green completes a triad with #97177f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #97177f
Tints & shades
Harmonies
Contrast
| #97177f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.65:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.74:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97177f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97177f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97177f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97177f-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md