Color

#97127c

#97127c
hex#97127c
rgbrgb(151, 18, 124)
hslhsl(312, 79%, 33%)
oklchoklch(0.465 0.192 338.8)
Closest name: Haunted Purple (#991177)Relative luminance 0.0847

Colors that go with #97127c

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12972c

#6f1297 · #97123a

#7c9712 · #127c97

Split-complementary

Open in tool →

#3a9712 · #12976f

#976f12 · #12972c · #123a97

Contrast

#97127c as textRatioAAAA largeAAAFix
Aaon white
7.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #d719b1 as the text (4.66:1)
  • AAA: use #ec5fd0 as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97127c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97127c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97127c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97127c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97127c-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md