Color

#970dc5

#970dc5
hex#970dc5
rgbrgb(151, 13, 197)
hslhsl(285, 88%, 41%)
oklchoklch(0.511 0.247 314.2)
Closest name: Nebula (#a104c3)Relative luminance 0.109

Colors that go with #970dc5

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #970dc5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3bc50d

#3b0dc5 · #c50d97

#c5970d · #0dc597

Split-complementary

Open in tool →

#97c50d · #0dc53b

#c53b0d · #3bc50d · #0d97c5

Contrast

#970dc5 as textRatioAAAA largeAAAFix
Aaon white
6.6:1passpassfail
  • AAA: use #8f0cbb as the text (7.15:1)
Aaon black
3.18:1failpassfail
  • AA: use #bc1ef1 as the text (4.59:1)
  • AAA: use #d36af6 as the text (7.16:1)
  • AA: or shift the background to #d6d6d6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970dc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970dc5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970dc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970dc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970dc5-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md