Color

#97028b

#97028b
hex#97028b
rgbrgb(151, 2, 139)
hslhsl(305, 97%, 30%)
oklchoklch(0.468 0.209 332.7)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0849

Colors that go with #97028b

Sea Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97028b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02970f

#590297 · #970240

#8a9702 · #028a97

Split-complementary

Open in tool →

#409702 · #029759

#975902 · #02970f · #024097

Contrast

#97028b as textRatioAAAA largeAAAFix
Aaon white
7.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #d303c2 as the text (4.56:1)
  • AAA: use #fc40ec as the text (7.08:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97028b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97028b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97028b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97028b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97028b-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md