Color

#96b643

#96b643
hex#96b643
rgbrgb(150, 182, 67)
hslhsl(77, 46%, 49%)
oklchoklch(0.729 0.146 123.3)
Closest name: Citrus (#9fb70a)Relative luminance 0.4035

Colors that go with #96b643

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96b643

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6443b6

#b69e43 · #5cb643

#4396b6 · #b64396

Split-complementary

Open in tool →

#435cb6 · #9e43b6

#43b69e · #6443b6 · #b6435c

Contrast

#96b643 as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #687f2f as the text (4.5:1)
  • AAA: use #4c5d22 as the text (7.25:1)
  • AA: or shift the background to #3d3d3d (4.69:1)
  • AAA: or shift the background to #1f1f1f (7.12:1)
Aaon black
9.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96b643 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #96b643
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96b643 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96b643-b3bea2-4e6bdf-232d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md