Color

#96b41d

#96b41d
hex#96b41d
rgbrgb(150, 180, 29)
hslhsl(72, 72%, 41%)
oklchoklch(0.722 0.166 121.2)
Closest name: Citrus (#9fb70a)Relative luminance 0.3922

Colors that go with #96b41d

Blue, Charcoal and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96b41d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b1db4

#b4871d · #4ab41d

#1d96b4 · #b41d96

Split-complementary

Open in tool →

#1d4ab4 · #871db4

#1db487 · #3b1db4 · #b41d4a

Contrast

#96b41d as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #6a7f15 as the text (4.51:1)
  • AAA: use #4d5c0f as the text (7.36:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.18:1)
Aaon black
8.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96b41d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #96b41d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96b41d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96b41d-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md