# #96b41d

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96b41d`
- RGB: rgb(150, 180, 29)
- HSL: hsl(72, 72%, 41%)
- OKLCH: oklch(0.722 0.166 121.2)
- Relative luminance: 0.3922
- Nearest named color: Citrus (#9fb70a, Δ 1.569) — https://brandsweets.com/colors/citrus
- Moods: vivid
- Page: https://brandsweets.com/colors/96b41d

## Tints & shades

- Tints (toward white): #acce22, #b9dd2c, #c2e147, #cbe561, #d4ea7b, #dbed91, #e3f1ac, #ecf6c6, #f3f9dc, #fcfef6
- Shades (toward black): #87a21a, #7c9518, #6e8415, #5f7213, #546510, #45530e, #37420b, #283008, #1d2306, #0f1203

## Harmonies

- Complementary: #3b1db4
- Analogous: #b4871d, #4ab41d
- Triadic: #1d96b4, #b41d96
- Split-complementary: #1d4ab4, #871db4
- Tetradic: #1db487, #3b1db4, #b41d4a

## Colors that go with #96b41d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #96b41d, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96b41d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Disney (https://brandsweets.com/colors/brands/disney-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96b41d: 4 real palettes, including Playground and Unity's brand system, as the supporting colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96b41d in 4 real palettes, including Brilliant's brand system and Disney's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Ledger Dark and Noir Beauty put Slate Gray beside #96b41d, as the supporting colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #96b41d in 13 real palettes, including Acer's brand system and Citrus Grove, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Orchid** #da70d6 [harmony: complementary] — Orchid sits directly opposite #96b41d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/orchid
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #96b41d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a7f15 (4.51:1); AA: background → #3d3d3d (4.57:1); AAA: text → #4d5c0f (7.36:1); AAA: background → #1c1c1c (7.18:1)
- On black (#000000): 8.84:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96b41d-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96b41d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.