Color

#969bc5

#969bc5
hex#969bc5
rgbrgb(150, 155, 197)
hslhsl(234, 29%, 68%)
oklchoklch(0.7 0.062 279.4)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.3396

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5c096

#96b2c5 · #a996c5

#c5969a · #9ac596

Split-complementary

Open in tool →

#c5a996 · #b2c596

#c596b2 · #c5c096 · #96c5a9

Contrast

#969bc5 as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #6b72ae as the text (4.52:1)
  • AAA: use #4e548d as the text (7.05:1)
  • AA: or shift the background to #333333 (4.69:1)
  • AAA: or shift the background to #0f0f0f (7.11:1)
Aaon black
7.79:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969bc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #969bc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969bc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969bc5-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md