Color

#96998f

#96998f
hex#96998f
rgbrgb(150, 153, 143)
hslhsl(78, 5%, 58%)
oklchoklch(0.678 0.015 120.4)
Closest name: Japanese Bonsai (#829f96)Relative luminance 0.3125

Colors that go with #96998f

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96998f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#928f99

#99978f · #91998f

#8f9699 · #998f96

Split-complementary

Open in tool →

#8f9199 · #978f99

#8f9997 · #928f99 · #998f91

Contrast

#96998f as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #75786d as the text (4.5:1)
  • AAA: use #565850 as the text (7.22:1)
  • AA: or shift the background to #303030 (4.56:1)
  • AAA: or shift the background to #050505 (7.04:1)
Aaon black
7.25:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96998f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96998f reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96998f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96998f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96998f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md