Color

#969980

#969980
hex#969980
rgbrgb(150, 153, 128)
hslhsl(67, 11%, 55%)
oklchoklch(0.674 0.036 112.9)
Closest name: Artichoke (#8f9779)Relative luminance 0.3083

Colors that go with #969980

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #969980

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#838099

#998f80 · #899980

#809699 · #998096

Split-complementary

Open in tool →

#808999 · #8f8099

#80998f · #838099 · #998089

Contrast

#969980 as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #74775f as the text (4.62:1)
  • AAA: use #565846 as the text (7.29:1)
  • AA: or shift the background to #303030 (4.5:1)
  • AAA: or shift the background to #030303 (7.04:1)
Aaon black
7.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969980 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #969980
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969980 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969980-b8bea2-4e83df-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md