Color

#969778

#969778
hex#969778
rgbrgb(150, 151, 120)
hslhsl(62, 13%, 53%)
oklchoklch(0.667 0.044 109.1)
Closest name: Artichoke (#8f9779)Relative luminance 0.2997

Colors that go with #969778

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #969778

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#797897

#978878 · #869778

#789697 · #977896

Split-complementary

Open in tool →

#788697 · #887897

#789788 · #797897 · #977886

Contrast

#969778 as textRatioAAAA largeAAAFix
Aaon white
3:1failpassfail
  • AA: use #75765b as the text (4.67:1)
  • AAA: use #595945 as the text (7.14:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
6.99:1passpassfail
  • AAA: use #98997a as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969778 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #969778
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969778-babea2-4e8fdf-272d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md