Color

#9696ca

#9696ca
hex#9696ca
rgbrgb(150, 150, 202)
hslhsl(240, 33%, 69%)
oklchoklch(0.692 0.076 284.2)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.3256

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#caca96

#96b0ca · #b096ca

#ca9696 · #96ca96

Split-complementary

Open in tool →

#cab096 · #b0ca96

#ca96b0 · #caca96 · #96cab0

Contrast

#9696ca as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #6d6db6 as the text (4.65:1)
  • AAA: use #50509f as the text (7.03:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.08:1)
Aaon black
7.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9696ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9696ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9696ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9696ca-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md