Color
#9695bb
#9695bbrgb(150, 149, 187)hsl(242, 22%, 66%)oklch(0.684 0.056 286)Colors that go with #9695bb
Charcoal, Dark Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9695bb: softer than #000 and cool enough to feel like part of the same palette.
Dark Goldenrod #b8860b
complementaryshippedDark Goldenrod sits directly opposite #9695bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #9695bb in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #9695bb: 5 real palettes, including Dusk and Riverbed, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #9695bb: 5 real palettes, including Calm's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #9695bb: 4 real palettes, including Dusk and Open House, as the lead colour.
Emerald Green #50c878
shippedEmerald Green is paired with #9695bb in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent.
Midnight Blue #191970
shipped8 real palettes, including Open House and First Snow put Midnight Blue beside #9695bb, as the text colour against it.
Real palettes that use #9695bb
Tints & shades
Harmonies
Contrast
| #9695bb as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.87:1 | fail | fail | fail | |
Aaon black | 7.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9695bb as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9695bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9695bb-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md