Color
#9694bc
#9694bcrgb(150, 148, 188)hsl(243, 23%, 66%)oklch(0.682 0.059 287)Colors that go with #9694bc
Charcoal, Dark Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9694bc: softer than #000 and cool enough to feel like part of the same palette.
Dark Goldenrod #b8860b
complementaryshippedDark Goldenrod sits directly opposite #9694bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #9694bc in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #9694bc: 4 real palettes, including Dusk and Riverbed, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #9694bc: 4 real palettes, including Calm's brand system and Blueprint, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #9694bc: 4 real palettes, including Dusk and Open House, as the lead colour.
Emerald Green #50c878
shippedEmerald Green is paired with #9694bc in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent.
Midnight Blue #191970
shipped7 real palettes, including Open House and First Snow put Midnight Blue beside #9694bc, as the text colour against it.
Real palettes that use #9694bc
Tints & shades
Harmonies
Contrast
| #9694bc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.89:1 | fail | fail | fail | |
Aaon black | 7.26:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9694bc as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9694bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9694bc-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md