Color

#96944f

#96944f
hex#96944f
rgbrgb(150, 148, 79)
hslhsl(58, 31%, 45%)
oklchoklch(0.653 0.091 107.2)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2823

Colors that go with #96944f

Charcoal, Medium Purple and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96944f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f5296

#96704f · #75964f

#4f9694 · #944f96

Split-complementary

Open in tool →

#4f7596 · #704f96

#4f9670 · #4f5296 · #964f75

Contrast

#96944f as textRatioAAAA largeAAAFix
Aaon white
3.16:1failpassfail
  • AA: use #78763f as the text (4.71:1)
  • AAA: use #5a5930 as the text (7.23:1)
  • AA: or shift the background to #292929 (4.6:1)
Aaon black
6.65:1passpassfail
  • AAA: use #9d9b53 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96944f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96944f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96944f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96944f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96944f-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md