Color
#968fdb
#968fdbrgb(150, 143, 219)hsl(246, 51%, 71%)oklch(0.686 0.111 287.3)Colors that go with #968fdb
Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #968fdb: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #968fdb in 5 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #968fdb: 6 real palettes, including Blueprint and Calm's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #968fdb: 6 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour.
Midnight Blue #191970
shipped5 real palettes, including First Snow and Blue Mono put Midnight Blue beside #968fdb, as the text colour against it.
Periwinkle #ccccff
shippedPeriwinkle shows up next to #968fdb in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #968fdb: 4 real palettes, including First Snow and Calendly's brand system, as the accent.
Dark Goldenrod #b8860b
complementaryDark Goldenrod sits directly opposite #968fdb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Tints & shades
Harmonies
Contrast
| #968fdb as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.9:1 | fail | fail | fail | |
Aaon black | 7.25:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968fdb as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#968fdb reads as cool, light, clean. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968fdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968fdb-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md