Color
#968fa3
#968fa3rgb(150, 143, 163)hsl(261, 10%, 60%)oklch(0.663 0.03 301.5)Colors that go with #968fa3
Charcoal, Olive Drab and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #968fa3: softer than #000 and cool enough to feel like part of the same palette.
Olive Drab #6b8e23
complementaryshippedOlive Drab sits directly opposite #968fa3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Graphite Mono put Blush Pink beside #968fa3, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #968fa3: 6 real palettes, including Dusk and Atelier, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #968fa3: 5 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped4 real palettes, including Open House and First Snow put Midnight Blue beside #968fa3, as the text colour against it.
Peru #cd853f
triadicshippedPeru completes a triad with #968fa3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #968fa3: 4 real palettes, including Ink Wash and Stone, as the lead colour.
Tints & shades
Harmonies
Contrast
| #968fa3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.11:1 | fail | pass | fail | |
Aaon black | 6.75:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968fa3 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968fa3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968fa3-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md