Color

#968dbf

#968dbf
hex#968dbf
rgbrgb(150, 141, 191)
hslhsl(251, 28%, 65%)
oklchoklch(0.669 0.074 292.5)
Closest name: Magic Carpet (#9488be)Relative luminance 0.293

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6bf8d

#8d9dbf · #af8dbf

#bf968d · #8dbf96

Split-complementary

Open in tool →

#bfaf8d · #9dbf8d

#bf8d9d · #b6bf8d · #8dbfaf

Contrast

#968dbf as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #786cac as the text (4.63:1)
  • AAA: use #5a4f8c as the text (7.16:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.86:1passpassfail
  • AAA: use #9990c1 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968dbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968dbf-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md