Color

#968cc5

#968cc5
hex#968cc5
rgbrgb(150, 140, 197)
hslhsl(251, 33%, 66%)
oklchoklch(0.67 0.084 292)
Closest name: Magic Carpet (#9488be)Relative luminance 0.2927

Colors that go with #968cc5

Charcoal, Amber and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968cc5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bac58c

#8c9ec5 · #b38cc5

#c5968c · #8cc596

Split-complementary

Open in tool →

#c5b38c · #9ec58c

#c58c9e · #bac58c · #8cc5b3

Contrast

#968cc5 as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #776ab4 as the text (4.66:1)
  • AAA: use #5b4d99 as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.85:1passpassfail
  • AAA: use #998fc7 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968cc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968cc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968cc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968cc5-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md