Color

#968bc1

#968bc1
hex#968bc1
rgbrgb(150, 139, 193)
hslhsl(252, 30%, 65%)
oklchoklch(0.666 0.08 293.5)
Closest name: Magic Carpet (#9488be)Relative luminance 0.288

Colors that go with #968bc1

Charcoal, Amber and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968bc1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6c18b

#8b9bc1 · #b08bc1

#c1968b · #8bc196

Split-complementary

Open in tool →

#c1b08b · #9bc18b

#c18b9b · #b6c18b · #8bc1b0

Contrast

#968bc1 as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #7b6db0 as the text (4.51:1)
  • AAA: use #5c4f92 as the text (7.03:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.76:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968bc1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968bc1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968bc1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968bc1-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md