Color

#968a99

#968a99
hex#968a99
rgbrgb(150, 138, 153)
hslhsl(288, 7%, 57%)
oklchoklch(0.649 0.026 319.5)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2696

Colors that go with #968a99

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968a99

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d998a

#8e8a99 · #998a94

#99968a · #8a9996

Split-complementary

Open in tool →

#94998a · #8a998e

#998e8a · #8d998a · #8a9499

Contrast

#968a99 as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #807283 as the text (4.51:1)
  • AAA: use #605562 as the text (7.06:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.39:1passpassfail
  • AAA: use #9d92a0 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968a99 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968a99 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968a99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968a99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968a99-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md