Color

#967ea5

#967ea5
hex#967ea5
rgbrgb(150, 126, 165)
hslhsl(277, 18%, 57%)
oklchoklch(0.629 0.064 312.2)
Closest name: Amorous (#967d96)Relative luminance 0.2412

Colors that go with #967ea5

Charcoal, Copper and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8da57e

#827ea5 · #a57ea0

#a5967e · #7ea596

Split-complementary

Open in tool →

#a0a57e · #7ea582

#a5827e · #8da57e · #7ea0a5

Contrast

#967ea5 as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #876c99 as the text (4.53:1)
  • AAA: use #654f72 as the text (7.2:1)
  • AA: or shift the background to #1f1f1f (4.57:1)
Aaon black
5.82:1passpassfail
  • AAA: use #a590b2 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967ea5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #967ea5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967ea5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967ea5-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md