brandsweets

Color

#966984

#966984
hex#966984
rgbrgb(150, 105, 132)
hslhsl(324, 18%, 50%)
oklchoklch(0.576 0.069 342.8)
Closest name: Drama Queen (#a37298)Relative luminance 0.1825
WarmMutedEditorialElegant
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
96698469967b

#69967b

Analogous

Open in tool →
96698492699696696d

#926996 · #96696d

Triadic

Open in tool →
966984849669698496

#849669 · #698496

Split-complementary

Open in tool →
9669846d9669699692

#6d9669 · #699692

Tetradic

Open in tool →
96698496926969967b696d96

#969269 · #69967b · #696d96

Contrast

#966984 as textRatioAAAA largeAAAFix
Aaon white
4.52:1passpassfail
  • AAA: use #6f4d62 as the text (7.21:1)
Aaon black
4.65:1passpassfail
  • AAA: use #b08da2 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966984 as the background.

Brands using this color

Fonts for this mood

#966984 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

Warm fonts →Editorial fonts →Elegant fonts →
mcpConnect your agent — build around #966984
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #966984 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966984-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md