Color
#9664aa
#9664aargb(150, 100, 170)hsl(283, 29%, 53%)oklch(0.583 0.117 315.8)Colors that go with #9664aa
Charcoal, Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9664aa: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #9664aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Midnight Blue #191970
shipped3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #9664aa, as the supporting colour.
Orange #ffa500
shipped3 real palettes, including Sunset Boulevard and Campus put Orange beside #9664aa, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #9664aa in 3 real palettes, including Superhuman's brand system and Graphite Mono, as the lead colour.
Dark Cyan #008b8b
split-complementDark Cyan is a split-complement of #9664aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #9664aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #9664aa in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent.
Real palettes that use #9664aa
Tints & shades
Harmonies
Contrast
| #9664aa as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.47:1 | fail | pass | fail | |
Aaon black | 4.7:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9664aa as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9664aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9664aa-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md