Color

#960d9b

#960d9b
hex#960d9b
rgbrgb(150, 13, 155)
hslhsl(298, 85%, 33%)
oklchoklch(0.479 0.215 326.5)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0914

Colors that go with #960d9b

Denim, Forest Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#119c0d

#4f0d9c · #9c0d59

#9c970d · #0d9c97

Split-complementary

Open in tool →

#599c0d · #0d9c4f

#9c4f0d · #119c0d · #0d599c

Contrast

#960d9b as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #ce11d4 as the text (4.66:1)
  • AAA: use #ec55f1 as the text (7.14:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960d9b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960d9b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960d9b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960d9b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960d9b-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md