Color

#960a03

#960a03
hex#960a03
rgbrgb(150, 10, 3)
hslhsl(3, 96%, 30%)
oklchoklch(0.427 0.17 29.7)
Closest name: Brick Red (#8f1402)Relative luminance 0.0671

Colors that go with #960a03

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#038f96

#960345 · #965403

#03960a · #0a0396

Split-complementary

Open in tool →

#039654 · #034596

#459603 · #038f96 · #540396

Contrast

#960a03 as textRatioAAAA largeAAAFix
Aaon white
8.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #eb1005 as the text (4.61:1)
  • AAA: use #fc625a as the text (7.03:1)
  • AA: or shift the background to #b8b8b8 (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960a03 as the background.

Brands using this color

Fonts for this mood

#960a03 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960a03
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960a03 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960a03-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md