Color

#954674

#954674
hex#954674
rgbrgb(149, 70, 116)
hslhsl(325, 36%, 43%)
oklchoklch(0.509 0.12 346.2)
Closest name: Grape Kiss (#82476f)Relative luminance 0.1203

Colors that go with #954674

Taupe, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#469567

#8f4695 · #95464d

#749546 · #467495

Split-complementary

Open in tool →

#4d9546 · #46958f

#958f46 · #469567 · #464d95

Contrast

#954674 as textRatioAAAA largeAAAFix
Aaon white
6.17:1passpassfail
  • AAA: use #874069 as the text (7.08:1)
Aaon black
3.41:1failpassfail
  • AA: use #b1598c as the text (4.68:1)
  • AAA: use #c482a9 as the text (7.11:1)
  • AA: or shift the background to #dedede (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #954674 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#954674 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #954674
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #954674 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/954674-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md