Color
#953740
#953740rgb(149, 55, 64)hsl(354, 46%, 40%)oklch(0.472 0.126 17.7)Colors that go with #953740
Teal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #953740 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #953740, as the text colour against it.
Denim #1560bd
shippedDesigners have shipped Denim with #953740: 7 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #953740 in 4 real palettes, including Fireside and Candlelight, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #953740 in 4 real palettes, including Fireside and Darkroom, as the supporting colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #953740: 4 real palettes, including Olive Grove and Darkroom, as the supporting colour.
Slate Gray #708090
shipped6 real palettes, including Typewriter and Bookshop put Slate Gray beside #953740, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #953740: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #953740
Tints & shades
Harmonies
Contrast
| #953740 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.25:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.9:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #953740 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#953740 reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #953740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/953740-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md